To be able to focus on the growth of our business, we must have self-awareness within ourselves. We need to know more about our abilities and talents and if there is a defect in them, we should think about eliminating them. We often know how trustworthy an old businessman is in his business than other novice traders. This trust has been gained by the businessman after years of activity and has made him more visible among the audience.
The trust that comes to a person after many years of effort creates a kind of personal brand for the person that can be very effective in attracting the audience and gaining their trust. Imagine that the same businessman with the same level of personal brand decides to start a new business. Of course, many people trust their new business because of the trust they have in that person.
Personal branding of each person in any community is created spontaneously, if you want to know what your brand is at the moment, it is enough to know that others when you are not present in a group of people, how do they describe you? Depending on the feedback they receive from you, each person uses words to describe you that accurately reflect your personal brand in that person’s mind. If you need to know the level of your brand in your work environment, it is enough to get an average of the descriptions of people in the workplace.
Of course, promoting a personal brand is a long-term process, and we have to focus on ourselves for months to improve the features we need. We may pay a lot of money in this direction to be able to get the feature that we want to play in the minds of our audience.
What does a good personal brand mean to us?
Trying to reach the top level of a personal brand in your field (or any other field) can be a logical investment for you. If you are known for your honesty, integrity, punctuality, professionalism, etc., what will happen in your business?
1- Achieving prestige and fame
It is easier for people to trust you when they know your positive qualities. If you do not have confidence in identifying a person’s abilities, you cannot trust him safely.
2- Achieving a larger communication network
When your strengths are known to all people, it will be easier for people to introduce you to their friends and acquaintances, and this will lead to gaining a reputation and growing your communication community. You will be recognized by other people because of the characteristics of your personal brand.
3- Gaining trust and success in business
It is easier to trust you when many people know you and your personal brand. If you run a business, the process of trusting other people to do business will be easier.
4- Increasing self-confidence
Aside from the benefits that a personal brand brings to your business, the impact of other people’s feedback on you boosts your confidence, which can be a prelude to your further growth. When many people trust you and your business, you will gain more confidence to take longer steps in your personal and work life.
There are many examples in this area that can confirm the above, consider Elon Musk as a successful person whose personal brand is known better than the business brands he has created. People’s confidence in Elon Musk’s abilities makes the process of trusting in any business in which he is involved easier. His comments in various fields can be very influential and increase or decrease people’s trust in that field. of course, all this feedback has increased Elon Musk’s self-confidence to the point that he is called “King of Technology” as a nickname.
To achieve a high level of branding staff you need constant effort and expense in this area, this is not something that happens overnight. But the result is much more than the time and money you will spend on it. To get started, all you need to do is learn about yourself and your abilities and try to identify and reinforce your good qualities. This can be the key to growing your personal brand.